I worked with REFRESH as the freelance Head of Marketing/Social for a few months in 2022.

REFRESH is a plant-based brand making high-quality, all-natural, plastic-free gum and mints. The founder, Ryan, started it after discovering what conventional gum is actually made of: synthetic plastics, artificial flavors, and preservatives.

As Head of Social & Marketing, I built the brand's overarching strategy across social media, email, and influencer and brand partnerships. I optimized every social channel for growth, owned community management, and creative-directed all brand photography to bring REFRESH's look and feel to life.