Editrix was a client of Orenda, where I was the Co-Founder and Creative Director.

Editrix is a microbiome-first skincare line founded by former beauty editor Dahlia Devkota, with guidance from her sister, who holds a Ph.D. in Molecular Metabolism and Nutrition. Its products are designed to support the skin barrier and help skin function at its best.

Editrix partnered with Orenda for social media and broader marketing support. I optimized the brand's Instagram profile and highlights, posted stories consistently, and created and ran Meta ads. Beyond social, I supported events with outreach, look and feel, and printed materials, optimized email flows, and boosted SEO through blog content.