Tenango was a client of Orenda, where I was the Co-Founder and Creative Director.

Tenango Rum is an authentically produced, high-quality rum that pays homage to founder Sofia DeLeon's great-grandmother's moonshine distillery in Guatemala. After successfully opening her first fast-casual Central American street food restaurant in Philadelphia, Sofia set out to launch Tenango Rum. Her mission is to redefine the rum category, showing consumers there's more to rum than tiki drinks, while supporting Guatemalan women artisans.

New to the CPG world, Sofia partnered with Orenda for support launching Tenango into both retail and DTC. I co-built the brand's social media strategy and set up its accounts, revamped the website in partnership with its web developers, and designed printed materials, including the sell sheet. I also co-planned a launch event and built an asset library of 45+ photos and videos for use across channels.