Hi, I’m Karli.
I’m a creative strategist with 7+ years of experience across brand marketing, social media, and communications, from beauty PR at NARS Cosmetics to leading creative at a national ice cream brand to co-founding my own agency.
My marketing foundation began at Northeastern University, where I earned my degree in Business Administration with a concentration in Marketing. Alongside my business courses, I took classes in graphic design and fashion history to fuel my creativity. From there, I brought that mix into my career, discovering that the best brand work balances business strategy with creative instinct.
As Co-Founder and Creative Director of Orenda Marketing, I partnered directly with the founders of 20+ consumer and lifestyle brands to shape how they show up everywhere, from social strategy and content to partnerships, press, and brand identity.
My work is rooted in a genuine love of fashion, beauty, design, and brand building. Paired with hands-on brand and agency experience, that passion has given me a strong aesthetic eye, an instinct for brand voice and storytelling, and the trusted relationships that come from working side by side with founders and teams.
I’ve seen many sides of marketing, from corporate retail to startup food and beverage, and now I’m looking forward to returning to my roots in the beauty and fashion world, where my love of finding beauty in everything feels most at home.
I live in Williamsburg with my dog, Willow. I love exploring the world (and my own city), trying new hobbies (pottery is my current favorite), and taking care of my body, inside and out.
I’m excited to find my next professional home, where I can help a brand build its world alongside inspiring, visionary, and like-minded people.
