Mind Garden was a client of Orenda, where I was Co-Founder and Creative Director.
Mind Garden is a line of sparkling elixirs designed to cultivate creativity and mental performance through calm and clarity. Backed by one of the world's largest food and beverage companies, the line features four flavors made with brewed hemp and infused with a proprietary blend of adaptogens and nootropics.
Mind Garden partnered with Orenda for support across social media, influencer, PR, and retail. I co-developed a holistic marketing strategy, launched the brand's social channels, created launch mailers, and produced four photoshoots. In the first few months, the brand's social reach grew to 130K+, and its monthly Pinterest views reached 81K. I also sent 100 PR boxes to influencers and buyers and built an asset library of 350+ images and videos for the website, print materials, social media, and brand decks.
Creative Direction
Social Strategy & Content
Brand & Influencer Partnerships
Graphic Design
PR Box Design & Seeding
PR and Event Support
Creative Direction
Photography by Amelia Ingraham, Andrew Sisk, and Mira Horwitz
Graphic Design
Video Content
“Orenda played a critical role in launching Mind Garden. Adi and Karli consistently went above and beyond to drive early traction through content development, influencer outreach and seeding, and event activations. [They are] savvy in emerging CPG, knowing first-hand what it takes to get a brand off the ground and how to add the right amount of creativity and polish across social & marketing.”
- Hilary, Founding Partner of Mind Garden