ByEla was a client of Orenda, where I was Co-Founder and Creative Director.
ByEla is an all-in-one wellness supplement for women in perimenopause and menopause. Its Creatine+ blend combines 24 ingredients designed to fight muscle loss, maintain bone density, and boost energy.
Founder Estela partnered with Orenda for marketing support spanning social media, PR, and retail. I co-developed the brand's social media strategy and set up its accounts; I designed the PR mailers and merch, briefed UGC creators for ad content, and sourced events for the brand to attend. I also designed an investor pitch deck and one-pager and redesigned the product detail page on ByEla's website.
Social Content & Strategy
Creative Direction
Graphic Design
Pitch Deck Design
PR Mailers
Brand & Influencer Partnerships
Event Support
Creative Direction
Photography by Fernando Veloso Leao
Graphic Design
Video Content
Content that I filmed, edited, and/or directed.
PR Mailer & Branded Materials
