Daughter Lessons started as a freelance client of mine, then transitioned into a client of Orenda, where I was Co-Founder and Creative Director.
Daughter Lessons is a sister-founded athleisure brand born in New York City. The founders are two sisters I grew up dancing with, and helping them build the brand's social media strategy during its first few years was a rewarding experience that combined my love for marketing, fashion, and fitness.
I led design and content creation across all social channels, email, and SMS, and translated the founders' vision into a recognizable, ownable look and feel. By optimizing the brand's email flows and refining its design, I grew the email list 35x in under two years.
Social Content & Strategy
Graphic Design
Creative Direction
Email and SMS Strategy & Design
Graphic Design
Video Content
Content that I have filmed, edited, and/or directed.
“Working with Karli and Adi has been such a power move for our brand! As founders and business owners, it’s very difficult for us to give up control, but Karli and Adi have made it easy. We trust their opinion, and we know that when making decisions, they always act in the best interest of the brand.”
- Caroline & Lizzy, Co-Founders of Daughter Lessons